https://www.francescawillett.com/contact daily 0.75 2026-03-12 https://www.francescawillett.com/about daily 0.75 2026-03-13 https://images.squarespace-cdn.com/content/v1/606b5ed09119d75e0f399131/1617893807837-X8WJG6M6J3KCP288JEOR/ABOUT-PHOTO_PINK2.jpg About - Hey There My name is Francesca Willett (although most people call me Fran). I’m a freelance designer originally from Brighton, UK, now based in Toronto, Canada. I specialize in creating style guides, brand assets and pitch materials for kids entertainment brands, helping studios and entertainment companies bring their characters to life through engaging visual design. Having spent many years working in the brand licensing industry, my background spans both Product Development and Creative Services. This experience has given me a strong understanding of how entertainment brands evolve beyond the screen and into licensing, consumer products, retail and marketing. Over the years I’ve had the opportunity to work on a number of much loved kids brands including Peppa Pig, PJ Masks and My Little Pony, creating visual assets designed to support brand development, licensing and storytelling. Today, as a freelance designer, I bring that experience to every project - creating compelling visuals that not only capture the spirit of a brand but also work effectively in the real world. Based in Toronto but working with clients internationally, I collaborate with teams around the world to help bring new ideas, characters and stories to life. If you’d like to collaborate on an upcoming project, please get in touch. I’d love to hear more about what you’re working on! https://www.francescawillett.com/creativeservices daily 0.75 2026-03-12 https://images.squarespace-cdn.com/content/v1/606b5ed09119d75e0f399131/484ef846-31ee-445b-a632-c5cc1476594c/Logos.png https://www.francescawillett.com/404-redirect daily 0.75 2026-03-12 https://images.squarespace-cdn.com/content/v1/606b5ed09119d75e0f399131/1620150238234-2MUHT4BX30MYZXCZCTJC/Space+Walrus_swatting+up_SMALLER-01.jpg 404 REDIRECT - OOPS! LOOKS LIKE THIS PAGE HAS GONE EXTRA-TERRESTRIAL. No worries! Head on back Home or there’s also lots of lovely things to be found on the Portfolio page. https://www.francescawillett.com/home daily 1.0 2026-03-13 https://images.squarespace-cdn.com/content/v1/606b5ed09119d75e0f399131/89fe7928-190f-4f7c-abb1-1fd542810605/Website-faces-2.gif https://images.squarespace-cdn.com/content/v1/606b5ed09119d75e0f399131/aff3ee00-3e18-4cad-85ef-e8087f818f0c/Creative+Services+Icons.png https://www.francescawillett.com/home/janes-endangered-animal-guide monthly 0.5 2026-03-09 https://images.squarespace-cdn.com/content/v1/606b5ed09119d75e0f399131/cbc799fa-fbfa-4df0-a717-9f84742a299a/Francesca-Willett-Jane-Animal-Book-Page-1+copy.jpg https://images.squarespace-cdn.com/content/v1/606b5ed09119d75e0f399131/13bd2f76-2266-4190-ba58-2406f8b80e4d/Francesca-Willett-Jane-Animal-Book-Page-2.jpg https://www.francescawillett.com/home/dino-dana-dino-activity-guide monthly 0.5 2026-03-09 https://images.squarespace-cdn.com/content/v1/606b5ed09119d75e0f399131/2609cb90-a406-4d32-a89b-f4a11972ad1c/FrancescaWillett_Portfolio_Dino_Dana_Page1.jpg https://images.squarespace-cdn.com/content/v1/606b5ed09119d75e0f399131/9aed027b-7c3f-4a10-b378-41588386d5e6/FrancescaWillett_Portfolio_Dino_Dana_Page2.jpg https://www.francescawillett.com/home/peppa-pig-new-heroes monthly 0.5 2026-03-10 https://images.squarespace-cdn.com/content/v1/606b5ed09119d75e0f399131/a9f556e6-3149-4ef0-9e54-f5d7ccbeb9bd/FrancescaWillett_Peppa_Pig_New_Heroes_Trend_Guide_Page1.jpg https://images.squarespace-cdn.com/content/v1/606b5ed09119d75e0f399131/3af227b4-b176-436e-8759-3a632a0182c0/FrancescaWillett_Peppa_Pig_New_Heroes_Trend_Guide_Page2.jpg https://www.francescawillett.com/home/talking-tom-heroes-suddenly-super monthly 0.5 2026-03-11 https://images.squarespace-cdn.com/content/v1/606b5ed09119d75e0f399131/f43039dd-67ea-4071-adb5-a5517556459d/Screenshot+2025-08-06+at+3.49.45%E2%80%AFPM.png Home - TALKING TOM HEROES: SUDDENLY SUPER STYLE GUIDE https://images.squarespace-cdn.com/content/v1/606b5ed09119d75e0f399131/83b9e074-1c06-4291-9c97-fbc85949872c/Screenshot+2025-08-06+at+3.50.06%E2%80%AFPM.png Home - TALKING TOM HEROES: SUDDENLY SUPER STYLE GUIDE https://images.squarespace-cdn.com/content/v1/606b5ed09119d75e0f399131/17dd63f2-80e6-4242-8308-9247c51f45cc/Screenshot+2025-08-06+at+3.50.28%E2%80%AFPM.png Home - TALKING TOM HEROES: SUDDENLY SUPER STYLE GUIDE https://images.squarespace-cdn.com/content/v1/606b5ed09119d75e0f399131/93c18ca3-09bd-4e19-b1b0-4d0add71c3b4/Screenshot+2025-08-06+at+4.00.40%E2%80%AFPM.png Home - TALKING TOM HEROES: SUDDENLY SUPER STYLE GUIDE https://images.squarespace-cdn.com/content/v1/606b5ed09119d75e0f399131/0451e65e-f4de-47fc-8278-002ad1df0892/Screenshot+2025-08-06+at+4.05.54%E2%80%AFPM.png Home - TALKING TOM HEROES: SUDDENLY SUPER STYLE GUIDE https://images.squarespace-cdn.com/content/v1/606b5ed09119d75e0f399131/1af5af91-995e-4d18-a53a-6529d5c4fc38/Screenshot+2026-03-10+at+10.50.14%E2%80%AFAM.png Home - TALKING TOM HEROES: SUDDENLY SUPER STYLE GUIDE https://images.squarespace-cdn.com/content/v1/606b5ed09119d75e0f399131/e598532b-de65-45da-a32a-30a5bccb7920/Screenshot+2026-03-10+at+10.50.30%E2%80%AFAM.png Home - TALKING TOM HEROES: SUDDENLY SUPER STYLE GUIDE https://images.squarespace-cdn.com/content/v1/606b5ed09119d75e0f399131/d4597f68-cf49-43ca-b7c5-41e541d2c03a/TTHSS+Style+Guide+Layout.png https://images.squarespace-cdn.com/content/v1/606b5ed09119d75e0f399131/071dba54-737c-452b-871d-559dc1d1102f/Talking-Tom-Gradient-Logo.png https://images.squarespace-cdn.com/content/v1/606b5ed09119d75e0f399131/a9e5e9df-c07f-45a5-88ed-c80d865dc659/Talking-Tom-Image-Gallery.png https://www.francescawillett.com/home/bubbles-hotel-style-guide monthly 0.5 2026-03-11 https://images.squarespace-cdn.com/content/v1/606b5ed09119d75e0f399131/11a95672-157a-40c2-98cf-4d1f93a82e1e/BUBBLES_HOTEL_STYLE_GUIDE_RGB-17+copy.jpg Home - BUBBLE'S HOTEL STYLE GUIDE https://images.squarespace-cdn.com/content/v1/606b5ed09119d75e0f399131/f2cde9a6-1359-4d8c-8134-1326b01ef57d/BUBBLES_HOTEL_STYLE_GUIDE_RGB-24.jpg Home - BUBBLE'S HOTEL STYLE GUIDE https://images.squarespace-cdn.com/content/v1/606b5ed09119d75e0f399131/cac50509-45b6-4ad0-9a06-41254df58bfe/BUBBLES_HOTEL_STYLE_GUIDE_RGB-35.jpg Home - BUBBLE'S HOTEL STYLE GUIDE https://images.squarespace-cdn.com/content/v1/606b5ed09119d75e0f399131/e79ca5cb-1092-4f77-be0c-ec1d495f5bfa/BUBBLES_HOTEL_STYLE_GUIDE_RGB-41.jpg Home - BUBBLE'S HOTEL STYLE GUIDE https://images.squarespace-cdn.com/content/v1/606b5ed09119d75e0f399131/f63d89ee-19af-43f7-898f-cdafca6fe968/BUBBLES_HOTEL_STYLE_GUIDE_RGB-42.jpg Home - BUBBLE'S HOTEL STYLE GUIDE https://images.squarespace-cdn.com/content/v1/606b5ed09119d75e0f399131/30112f06-df2f-4729-bc19-9257ee7f38cb/BUBBLES_HOTEL_STYLE_GUIDE_RGB-44.jpg Home - BUBBLE'S HOTEL STYLE GUIDE https://images.squarespace-cdn.com/content/v1/606b5ed09119d75e0f399131/9eb77867-5c28-4fca-9802-1dc571c29b0c/Bubbles-Gradient-Logo.png https://images.squarespace-cdn.com/content/v1/606b5ed09119d75e0f399131/a1bbc6f5-f624-41b4-98da-68f97d1af79b/Bubbles+Style+Guide+snapshot2.png https://images.squarespace-cdn.com/content/v1/606b5ed09119d75e0f399131/7070ee82-1923-4e03-98b1-f97656b12fda/Bubbles+Style+Guide+Images+LR.png https://www.francescawillett.com/home/dino-dex monthly 0.5 2026-03-12 https://images.squarespace-cdn.com/content/v1/606b5ed09119d75e0f399131/00ddd388-5d7a-4798-9a71-f10add1ce8d0/SSE-DinoFranchise-Standee-JAN2025.jpg https://images.squarespace-cdn.com/content/v1/606b5ed09119d75e0f399131/c1afd25d-e8bb-44d3-aeef-8cf8a85322e1/Dino-Dex-Header-Logo.png https://images.squarespace-cdn.com/content/v1/606b5ed09119d75e0f399131/1827a92b-477c-44ab-b380-a70ced10cfc0/Dino-Dex-Broadcast-Poster-3375x5063-LR.jpg https://images.squarespace-cdn.com/content/v1/606b5ed09119d75e0f399131/f6f9b988-b04f-4c4e-a547-5f93c1c957d2/Dino-Dex-Broadcast-Poster-9000x5063-LR.jpg https://images.squarespace-cdn.com/content/v1/606b5ed09119d75e0f399131/41fdc4b0-e197-4b9b-9b02-223a9d4aa63d/Dex+Packaging2.png https://www.francescawillett.com/home/gnome-ward-bound monthly 0.5 2026-03-12 https://images.squarespace-cdn.com/content/v1/606b5ed09119d75e0f399131/fe562e5a-e1e3-40d8-b893-1fc83e074c86/Gnome-Hero-Pattern-.jpg Home - GNOME WARD BOUND Heartwarming gnome and toadstool surface design pattern https://images.squarespace-cdn.com/content/v1/606b5ed09119d75e0f399131/1618520267227-VL6C8JMLYWE6F0KRR2UB/Gnome-spots.jpg Home - GNOME WARD BOUND fun spotty surface pattern, toadstool spots https://images.squarespace-cdn.com/content/v1/606b5ed09119d75e0f399131/1619472234794-TF419FD5IPSKP2TK09L9/Gnome_Outfit_CAD.jpg Home - GNOME WARD BOUND heartwarming gnome pattern collection shown on 2D product mockup CAD https://images.squarespace-cdn.com/content/v1/606b5ed09119d75e0f399131/1618520353629-9SLCUH3IFB3GLOM9HDSP/gnome-floral.jpg Home - GNOME WARD BOUND Pretty floral surface pattern https://images.squarespace-cdn.com/content/v1/606b5ed09119d75e0f399131/1618517979360-EZN56EULX05FD63GKSA3/gnome-shrooms.jpg Home - GNOME WARD BOUND Lively surface pattern design with toadstools https://images.squarespace-cdn.com/content/v1/606b5ed09119d75e0f399131/1618520972085-WYGQ2ECVL6LDDEWM0C0J/Gnome-Mini-Shrooms.jpg Home - GNOME WARD BOUND Magical mini toadstool surface pattern https://images.squarespace-cdn.com/content/v1/606b5ed09119d75e0f399131/1618519269302-KNM6L2OLUJH6SPMEYO6Z/gnomes-kissing.jpg Home - GNOME WARD BOUND heartwarming kissing gnomes surface pattern https://images.squarespace-cdn.com/content/v1/606b5ed09119d75e0f399131/1619474083557-8617SI38FCOS0YE6UV6R/Heartwarming+Gnome+placement+print.jpg Home - GNOME WARD BOUND - GNOME WARD BOUND This collection was created as a nod to the little people who live at the bottom of the garden who we all Imagined as children, and the nostalgia of cherished bygone memories that this evokes. Full of joyful Gnome characters, fun toadstools, pretty florals and with underlying messages of friendship and love. These little guys tell us the importance to …..Love, Gnome matter what. https://www.francescawillett.com/home/space-walrus monthly 0.5 2026-03-12 https://images.squarespace-cdn.com/content/v1/606b5ed09119d75e0f399131/7433c1ea-d6a8-4740-94c7-adb5718a11b9/Square-Hero-pttn.jpg Home - SPACE WALRUS Fun Space Walrus surface pattern https://images.squarespace-cdn.com/content/v1/606b5ed09119d75e0f399131/1618928635445-NPRSFBA1SHRS38GYHHS8/SPACE-WALRUS_SUPPORTING-7.jpg Home - SPACE WALRUS Goldfish surface pattern https://images.squarespace-cdn.com/content/v1/606b5ed09119d75e0f399131/1618925123995-9HANWF4GARCEPW26L2ZQ/SPACE-WALRUS_SUPPORTING-1.jpg Home - SPACE WALRUS Fun Space Walrus surface pattern https://images.squarespace-cdn.com/content/v1/606b5ed09119d75e0f399131/1618928662091-GEYLZUYA1MEMN3I5PUWQ/SPACE-WALRUS_SUPPORTING-8.jpg Home - SPACE WALRUS Space planets surface pattern https://images.squarespace-cdn.com/content/v1/606b5ed09119d75e0f399131/49b6ca30-f521-4430-9288-11d6029adc9f/Spotty-space.jpg Home - SPACE WALRUS Fun Space Walrus surface pattern https://images.squarespace-cdn.com/content/v1/606b5ed09119d75e0f399131/b7c1f6c5-cd2a-41e8-b859-963f74862b35/SPACE-WALRUS_SUPPORTING-5.jpg Home - SPACE WALRUS Meteor space surface patterns https://images.squarespace-cdn.com/content/v1/606b5ed09119d75e0f399131/1619529593716-WE55IKZNKJI8NYQH2JHM/backpack.jpg Home - SPACE WALRUS Fun Space Walrus surface pattern, backpack product mockup https://images.squarespace-cdn.com/content/v1/606b5ed09119d75e0f399131/dd056616-6242-49f9-b9d8-50f320dba68c/SPACE-WALRUS_SUPPORTING-3.jpg Home - SPACE WALRUS Fun Space Walrus surface pattern with rockets https://images.squarespace-cdn.com/content/v1/606b5ed09119d75e0f399131/f662e7ec-2a21-4793-98d6-248615b02c82/Space-walrus-supporting.jpg Home - SPACE WALRUS Fun Space Walrus surface pattern https://images.squarespace-cdn.com/content/v1/606b5ed09119d75e0f399131/1618924544397-TTT7VE4WQKXVDZFI4TAZ/Space+Walrus+placement+print.jpg Home - SPACE WALRUS - SPACE WALRUS Wally is a curious Walrus and has always looked up at the stars in wonderment… “Aren’t the stars glorious!” he said. His determination and diligent study of space travel paid off and Wally found himself achieving his life long dream. This is a fun and playful collection which will appeal to anyone who, like Wally, has ever stared at the stars in amazement. https://www.francescawillett.com/home/home-on-the-range monthly 0.5 2026-03-12 https://images.squarespace-cdn.com/content/v1/606b5ed09119d75e0f399131/1619532945928-1BO5KWLWACLB1BFEP500/Teepee_bg.jpg Home - HOME ON THE RANGE Cowboy childrens surface pattern teepee mockup home decor https://images.squarespace-cdn.com/content/v1/606b5ed09119d75e0f399131/fab47630-7d5d-4b72-94b4-7748b78142b6/Home-on-the-Range_Plct_with-texture2-01.jpg Home - HOME ON THE RANGE https://images.squarespace-cdn.com/content/v1/606b5ed09119d75e0f399131/62da23ef-f8bf-4692-b796-8c266a8e35f8/PJS_Mockup2.jpg Home - HOME ON THE RANGE https://images.squarespace-cdn.com/content/v1/606b5ed09119d75e0f399131/9b5999eb-09c7-4918-afe6-4d0a6b913869/Rocking-Horse-Pattern.jpg Home - HOME ON THE RANGE https://images.squarespace-cdn.com/content/v1/606b5ed09119d75e0f399131/8236eb03-dbe2-4cd6-9ea9-1ea544dce345/Cactus_pttn.jpg Home - HOME ON THE RANGE https://images.squarespace-cdn.com/content/v1/606b5ed09119d75e0f399131/1619545532055-EID1M50FW0W215S87LYB/Cowboy+childrens+surface+pattern.jpg Home - HOME ON THE RANGE - HOME ON THE RANGE Yeehaw!!! Taking inspiration from 1950s children’s wallpaper with its charming scenes and endearing illustrations, this pattern is a refreshed approach to the ever evolving Americana trend. Little Cowboys and Cowgirls will love creating their very own version of the Wild West with this exciting, fun-filled pattern perfect for bedding, nightwear and of course their very own teepee!