I had so much fun working on the Talking Tom Heroes: Suddenly Super core style guide with my colleague Daniel Ralph for our friends at OUTFIT7.

This comprehensive licensing style guide supports the new series which sees Talking Tom and his friends stumble across a device which suddenly gives them epic super powers! It’s fun, hilarious, and full of heart (and a few explosions too!)

Inspired by classic comic book visuals, we created a flexible design system that feels true to the characters and storytelling of the series while bringing a bold, energetic style to the brand. The guide includes a wide range of graphics and creative assets designed to support licensees across multiple consumer product categories as well as marketing and promotional materials.

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